Australia

Leaked numbers show how much Australia’s top influencers really earn

There’s a lot of money to be made as an influencer, and now an online calculator can estimate how much some of Australia’s biggest social media stars make.

Influencer Marketing Hub estimates that Tammy Hembrow can pay anywhere from $37,850 to $63,100 for a single sponsored Instagram post.

Right behind her is fitness mogul Kayla Itsines, who can potentially earn between $37,700 and $62,900 per post.

Rich List: There's a lot of money to be made being an influencer, and now an online calculator can estimate how much some of Australia's biggest social media stars make.  Pictured: Kayla Itsines, who could potentially earn between $37,700 and $62,900 per sponsored post

Rich List: There’s a lot of money to be made being an influencer, and now an online calculator can estimate how much some of Australia’s biggest social media stars make. Pictured: Kayla Itsines, who could potentially earn between $37,700 and $62,900 per sponsored post

Former cricketer Michael Clarke is estimated to earn between $3,500 and $5,900 for a sponsored post.

AFL WAG Bec Judd could potentially earn between $3,260 and $5,440 per post.

Married At First Sight star Jules Robinson is also considered a top earner, earning between $3,100 and $5,100 for a single ad.

Big money: Influencer Marketing Hub estimates that Tammy Hembrow can pay between $37,850 and $63,100 for a single sponsored Instagram post

Big money: Influencer Marketing Hub estimates that Tammy Hembrow can pay between $37,850 and $63,100 for a single sponsored Instagram post

Crushing numbers: The generator allows you to enter an Instagram handle and then calculate how much influencers earn per post.  (These figures are in US dollars and have been converted to Australian dollars for this article)

Crushing numbers: The generator allows you to enter an Instagram handle and then calculate how much influencers earn per post. (These figures are in US dollars and have been converted to Australian dollars for this article)

She earns more than her Married At First Sight colleague Jessika Power, who charges an estimated $1,500 to $2,500 per sponsored post.

Fellow MAFS bride Martha Kalifatidis can pick up between $2,580 and $4,300 for each post.

Her income from sponsored posts exceeds that of her fiancé Michael Brunelli, who brings in between $1,200 and $2,000.

Rich Girl: Married At First Sight star Jules Robinson (pictured) is also considered a top earner, earning between $3,100 and $5,100 for a single ad

Rich Girl: Married At First Sight star Jules Robinson (pictured) is also considered a top earner, earning between $3,100 and $5,100 for a single ad

Science: Influencer Marketing Hub takes into account the number of followers an influencer has, their average likes per post and their engagement rate.  (These figures are in US dollars and have been converted to Australian dollars for this article)

Science: Influencer Marketing Hub takes into account the number of followers an influencer has, their average likes per post and their engagement rate. (These figures are in US dollars and have been converted to Australian dollars for this article)

Actress and model Pia Whitesell can earn between $2,700 and $4,600 per post.

Following closely is Big Brother alum Skye Wheatley, who can fetch between $2,700 and $4,500.

Nadia Bartel can also grab thousands per sponsored post, with a rate between $2,270 and $3,790.

Breadwinner: Fellow MAFS bride Martha Kalifatidis (left) can order between $2,580 and $4,300 for each item.  Her income from sponsored posts exceeds that of her fiancé Michael Brunelli (right), who brings in between $1,200 and $2,000

Breadwinner: Fellow MAFS bride Martha Kalifatidis (left) can order between $2,580 and $4,300 for each item. Her income from sponsored posts exceeds that of her fiancé Michael Brunelli (right), who brings in between $1,200 and $2,000

The bachelor Abbie Chatfield can earn between $1,330 and $2,220, just above her rival Brooke Blurton.

Meanwhile, Brooke can afford between $1,300 and $2,150 per sponsored post.

Celebrity publicist Roxy Jacenko can make between $1,100 and $1,800, while Imogen Anthony’s going rate is between $830 and $1,400.

In the thousands: Jessika Power charges an estimated $1,500 to $2,500 per sponsored post

In the thousands: Jessika Power charges an estimated $1,500 to $2,500 per sponsored post

Money Talk: The calculator then estimates what they can command for each sponsored post, with some of Australia's top influencers bringing in thousands.  (These figures are in US dollars and have been converted to Australian dollars for this article)

Money Talk: The calculator then estimates what they can command for each sponsored post, with some of Australia’s top influencers bringing in thousands. (These figures are in US dollars and have been converted to Australian dollars for this article)

Fashion designer Pip Edwards can afford between $720 and $1,200.

At the lower end of the scale is former rugby league WAG Phoebe Burgess, who is estimated to earn only between $470 and $790 per post.

Married At First Sight’s Nasser Sultan can earn up to $577 per post, just above model Jett Kenny whose estimated price is between $340 and $570.

Payday: Celebrity publicist Roxy Jacenko (pictured) can earn between $1,100 and $1,800

It's raining: Model Imogen Anthony's current rate (pictured) is from $830 to $1,400

Comparisons: Celebrity publicist Roxy Jacenko (left) can earn between $1,100 and $1,800, while Imogen Anthony’s (right) going rate is from $830 to $1,400

The Influencer Marketing Hub generator allows you to enter an Instagram handle and then calculate how much influencers earn per post.

It takes into account the number of followers an influencer has, their average likes per post and their engagement rate.

The calculator then estimates what they can command for each sponsored post, with some of Australia’s top influencers bringing in thousands.

Lower part of the scale: MAFS groom Nasser Sultan can earn up to $577 per post, just above model Jett Kenny (pictured) whose estimated price is between $340 and $570

Lower part of the scale: MAFS groom Nasser Sultan can earn up to $577 per post, just above model Jett Kenny (pictured) whose estimated price is between $340 and $570

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